Carat is tipped to hold on to BMW’s media account in China following a pitch, pending an anticipated boost in media spend when the German carmaker steps up local production in China next year. Two local media agencies were also thought to be vying for the business. BMW is also holding separate pitches...
TBWA\Asia-Pacific emerged as Media's Agency of the Year for the second consecutive year, with MindShare as Media Agency of the Year for the third year in a row. Judged by a panel of six external judges, along with two from Media’s editorial team and audited by PricewaterhouseCoopers, the competition’s...
Hong Kong Post has appointed ICLP to develop a series of direct mail campaigns following a competitive pitch. Targeting industry professionals and SMEs, the campaigns will leverage on the positive research results that advocate the critical role of direct mail in marketing.
The Hyperfactory, award-winning producer of world class interactive mobile initiatives promoting connectivity between people and brands, has joined the board of the Asia Digital Marketing Association, which represents the interests of the digital marketing industry within Asia. The Hyperfactory’s recent...
Sony Pictures Television International is gearing up to launch its Animax channel in Korea in the second quarter of 2006 in a joint-venture with Korean satellite TV broadcaster SkyLife. The latter’s direct-to-home platform has a subscriber base of 1.9 million in Korea.
The South China Morning Post (SCMP) is pitching into the glossy monthly magazine market with Style, a new supplement positioned as an upscale lifestyle guide debuting in January.
Volkswagen Japan has awarded its Jetta and Passat creative assignments to Fallon Tokyo following an extensive review between its two roster creative agencies, Fallon and DDB.
MindShare has taken regional managing partner Darragh Hardy off the Ford, Samsung and Gillette accounts to run GroupM in Japan. His client portfolio is to be split with John Chadwick, currently regional business director for Unilever, and Mark McCraith.
141 Group has recruited Glenn Cullen, a founder of Tequila UK, to spearhead expansion of the Bates Asia and Ogilvy & Mather joint-venture in Asia.
Japanese cosmetics company DHC has shifted its media account from ZenithOptimedia to OMD following a competitive pitch.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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