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What is it? Neuro-Linguistic Programming (NLP), invented in the 1970s, is a study of human behaviour, language and communication. It was originally used in areas such as therapy and hypnosis.
Title: Complicated Lives Price: £12.99 ISBN: 0-470-01263-3 Publisher: Wiley Complicated Lives: the Malaise of Modernity, written by Michael Willmott and William Nelson, is one of the best business books I have read in the past decade. Its basic premise is that as consumers we all want and expect...
We want to rent a third-party email list to market our cruise liner holidays. What unsubscribe notices do we need to provide?
Which part of my brain does an electronic message appeal to?
The charities sector distributed 31 email creatives in October.
NEIL LOGAN, DIRECTOR, PROXIMITY LONDON
In years to come, direct marketers will no doubt look back on 2005 as a period when some bitter pills were swallowed. Telemarketing was forced to get its house in order, printers suffered from declining mail volumes, while on the plus side agencies benefited from the growth of digital channels.
Outsourced UK telemarketing is no bed of roses these days, with downward pressure on pricing, overcapacity and a growing consumer rejection of unsolicited phone calls.
As I write this, the global advertising community has been contemplating the resignation of WPP Worldwide creative director Neil French.
It's so very easy to view the direct marketing firmament through an Anglo-Saxon telescope, seeing the UK and US as the central planets of the universe and the other regional markets mere satellites pivoting around them. After all, the Americans invented direct marketing decades ago and the UK adopted...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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