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Fairy launches Christmas walking campaign with Mylene Klass

LONDON - Fairy is re-running its 'Fairy Dishes for Wishes One-Mile Christmas Walk' campaign following its success in December 2004.

Gillette launches Venus extension

Gillette is planning its biggest promotional campaign since the launch of its Venus ladies' razor line five years ago to support the debut of Venus Vibrance, its first battery-powered razor for women.

Sector Insight: Men's fragrances - Strong scent

Heavy discounting and the rise of 'metrosexual' man are driving the fragrance sector, writes Jane Bainbridge.

Burger King pools £50m global work in US shop

LONDON - Burger King has consolidated its £50m global advertising business into its US agency, Crispin Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren.

Immedia Broadcasting launches in-store radio station for Ikea

LONDON – Immedia Broadcasting, which provides live tailored radio stations for retailers, is launching a new radio station for Ikea called Ikea Live.

Online grocery stores stop taking orders following surge in sales

LONDON – Customers hoping to avoid busy supermarkets in the run-up to Christmas by shopping online are in for disappointment as supermarkets halt orders following a massive surge in sales.

Experian buys price comparison site PriceGrabber

LONDON - Experian has acquired US price comparison service PriceGrabber.com for £269m.

Carlsberg backs FA Cup sponsorship with on-pack drive

LONDON - Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.

McCain readies loyalty push through Carlson

LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing to handle the work.

Heinz and WeightWatchers team up for recipe ideas

LONDON - Heinz has teamed with WeightWatchers to run an online competition to find a new healthy recipe.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.