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Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m advertising and marketing campaign in the run-up to Christmas.

LA celeb agency in London launch

LOS ANGELES/LONDON: US celebrity publicity firm PMK/HBH, which represents stars such as Kate Winslet and Johnny Depp, is set to open a London office.

Taylor Herring handles launch of Dot Mobile

CONSUMER: Taylor Herring is handling this month's launch of student-targeted mobile phone service Dot Mobile. The service, which runs on the Vodafone network and will be sold online and on university campuses, launches on 19 September.

Vodafone policy sage to become BPPA chairman

Bell Pottinger Public Affairs has appointed Vodafone's former group public policy director Stewart White to the new role of chairman where he will spearhead the London lobbying firm's international growth plans.

3 appoints Media Strategy to replace Lexington

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington Communications' four-year hold on the brief.

Orange asks JCPR to refresh brand

Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms.

Burke advises

TECH: Duncan Burke, who left his role as V-P of corporate image and reputation at GlaxoSmithKline last year (PRWeek, 24 September 2004), is advising Hong Kong telecoms firm PCCW on corporate comms for its UK subsidiary UK Broadband concerning the launch of its wireless service, called Now. The service...

TFCS and Cake aid glitzy launch of iTunes mobile

NEW YORK/LONDON: London creative agencies The Fish Can Sing and Cake are handling global and UK launch events for ROKR, Motorola's Apple-backed, iTunes-enabled mobile.

Smithfield in Phones4u task

Phones4u owner The Caudwell Group has drafted in Smithfield to boost its financial comms as founder John Caudwell decides whether to sell the company through an IPO or spin off its various businesses piecemeal.

Siemens in Italian stunt for 3G phone

Siemens Mobile will base the October global launch of its 3G mobile phones on iconic film The Italian Job - famous for its gripping car chase scenes - by sending journalists on missions around Turin in Minis.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.