Consumer - Look-a-like guests lead mall's 'royalwedding'
11 Nov 2005 | by Mary Cowlett
Campaign: eBay's Royal Wedding Client: Windsor Royal Shopping, Nelson Bakewell PR team: Grappa Timescale: March-April 2005 Budget: Under £5,000
Has Tesco's mission to take over the world hit a snag? After years of steady expansion into every area of our lives, criticism of the retail behemoth seems to be mounting in volume and variety.
Campaign: eBay's Royal Wedding Client: Windsor Royal Shopping, Nelson Bakewell PR team: Grappa Timescale: March-April 2005 Budget: Under £5,000
Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m advertising and marketing campaign in the run-up to Christmas.
Businesses in London's Oxford Street are using The Outside Organisation to lure shoppers back after the July bomb attacks.
CONSUMER: McDonald's has called in Belfast's Aiken PR to manage its consumer, CSR and PA in Northern Ireland, dropping Anderson Spratt Group after 14 years.
Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense competition from major UK supermarkets.
London's Regent Street was transformed into an English country garden last week as part of a series of events to attract shoppers.
Tesco's pledge to offer affordable housing to its London workers saw it return to the top of this week's Reputation Monitor. The chain also bought 30 of Wm Morrison's petrol stations.
Tie Rack, one of the symbols of 1980s yuppie culture is to use the fashion heritage of its Italian owner Frangi to revitalise the brand ahead of its 25th anniversary next year.
Sandwich chain Pret a Manger is stepping up PR activity to counter stiff competition from other high street brands offering similarly-priced lunch fare.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.