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Shell to promote diesel at various events in '06

HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.

Independent committee sings Wal-Mart's praises

WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some financial support from the retail giant.

NHTSA educates drivers about the perils of 'buzzed' driving

NEW YORK and WASHINGTON, DC: The Ad Council and National Highway Traffic Safety Administration (NHTSA) are extending their 20-year old “Friends Don’t Let Friends Drive Drunk” campaign with a new message, “Buzzed Driving is Drunk Driving.”

PAF campaign to eliminate drug immunity provision unsuccessful

WASHINGTON: Protect American Families (PAF), a coalition of consumer, labor, and safety advocacy groups, waged a week-long communications initiative, ending last week, to raise awareness of provisions in the Defense appropriations bill – inserted by Senate Majority Leader Bill Frist – that would extend...

FH Out Front announces UK expansion

ST. LOUIS: Fleishman-Hillard’s FH Out Front gay and lesbian practice is expanding to the United Kingdom, after completing its first year of existence.

American Girl defends impetus for 'Save Girlhood' campaign

MIDDELTON, WI: American Girl, a subsidiary of Mattel, has launched its first major effort in its 20-year history, but a pro-life group is taking some of the credit for the campaign, and the news coverage it’s gotten.

PR can be proud of its ambassadors that are heroes in the truest sense of the word

Consider this time last year.

Ford reverses ad strategy amid pressure from gay groups

DEARBORN, MI: Ford Motor Co. last week reversed a two-week-old decision to pull advertising for its Jaguar and Land Rover brands from gay and lesbian themed magazines.

Dan Klores hires NBC veteran for crisis work

WASHINGTON: Dan Klores Communications (DKC) has hired former NBC News senior correspondent Fred Francis to handle crisis communications and enhance the firm’s presence here.

Ken Sunshine assists New York Transport Workers Union

NEW YORK: The tense labor negotiations between the Metropolitan Transportation Authority and the Transport Workers Union that are holding the entire city in fear of a paralyzing transit strike were driven in no small part by a well-rehearsed flood of contrasting communications plans from the city, the...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.