HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.
DETROIT: As Saturn pursues a design-centered brand "revitalization," the GM division has introduced a media relations campaign using the video iPod to help general- interest publications better visualize its offerings.
DEARBORN, MI: Ford Motor Co. last week reversed a two-week-old decision to pull advertising for its Jaguar and Land Rover brands from gay and lesbian themed magazines.
Bill Ford issued an ultimatum to employees of the automaker last week that they either climb on board the innovation bandwagon or find new jobs elsewhere.
DETROIT: As General Motors slashes its work force by a total of 30,000 manufacturing jobs and shuts down six assembly plants, it is stressing to staff that there is a plan in place to turn around the struggling carmaker.
MONTVALE, NJ: Mercedes-Benz has selected Porter Novelli as its new US AOR, dropping incumbent agency Euro RSCG Magnet after more than two years.
NEW YORK: The Chrysler Group is joining with its former CEO, philanthropist Lee Iacocca, to help raise funds to support clinical trials for a new juvenile diabetes therapy.
WASHINGTON: Edelman is working with the American Petroleum Institute (API), the oil industry’s primary lobbying group, on a public issues campaign aimed at convincing Americans that the industry is facing severe challenges, even as its members pull in record quarterly profits.
Buyer's guides offer a great second chance to get a product noticed, but it's hard to make it stand out in a crowded list. David Ward finds ways to make an entry shine
A variety of new publications target wealthy Americans, giving PR pros a direct line to them. But pitches still must be customized to hit close to the mansion.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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