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Two Boston tech pros emerge with new firm

QUINCY, MA: Two veterans of the Boston technology PR scene have launched a new agency, Emerge PR.

PRWeek Career Guide

The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges – and significant rewards.

Schwartz helping biotech firm push C-section product

CAMBRIDGE, MA: Biotechnology company Genzyme has hired Schwartz Communications for a campaign targeted at women planning elective caesarean sections.

Former Raytheon VP set to head up comms at Amgen

THOUSAND OAKS, CA: Amgen has hired Phyllis Piano, former VP of corporate affairs and communications at Raytheon, to fill its top PR post, according to an internal e-mail circulating within the company.

The stem-cell debate

Biotech companies are reaching out to both investors and legislators.

Chandler and Chicco thrive on their differences

Though initially skeptical about working together, Robert Chandler and Gianfranco Chicco bonded over their client-centric approach, which is now the backbone of their eponymous firm.

Branding: Mykrolis displays expertise in push to elevate renown

Mykrolis, a semiconductor company, picked a difficult time for its IPO.


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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.