PRWeek Career Guide
29 Aug 2005
The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges – and significant rewards.
QUINCY, MA: Two veterans of the Boston technology PR scene have launched a new agency, Emerge PR.
The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges – and significant rewards.
CAMBRIDGE, MA: Biotechnology company Genzyme has hired Schwartz Communications for a campaign targeted at women planning elective caesarean sections.
THOUSAND OAKS, CA: Amgen has hired Phyllis Piano, former VP of corporate affairs and communications at Raytheon, to fill its top PR post, according to an internal e-mail circulating within the company.
Biotech companies are reaching out to both investors and legislators.
Though initially skeptical about working together, Robert Chandler and Gianfranco Chicco bonded over their client-centric approach, which is now the backbone of their eponymous firm.
Mykrolis, a semiconductor company, picked a difficult time for its IPO.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.