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Shell to promote diesel at various events in '06

HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.

Diamond steps into crisis mode as product recall follows pet deaths

META, MO: Diamond Pet Foods put a crisis plan in action when it initiated a voluntary product recall in 21 Eastern states late last month after several dogs died, and the toxic fungus aflatoxin was found in one of the Diamond products they'd eaten.

Brand 2.0

As the industry gears up for the endurance test better known as CES (Consumer Electronics Show), the lineup of companies attending is a testament not just to how CES has trumped Comdex as the must-attend tech tradeshow, but also how consumer electronics have become such a dominant, ubiquitous part of...

Independent committee sings Wal-Mart's praises

WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some financial support from the retail giant.

Access survey highlights journalists' needs for CES

LAS VEGAS: This week's Consumer Electronics Show (CES) is shaping up to be the biggest to date. The show, which has supplanted Comdex as the king of tech trade shows, has 2,500 companies exhibiting for an expected 130,000 attendees.

Tully’s hires Lane, attempts to alter company story in '06

SEATTLE: Tully's Coffee, with is hoping to move the spotlight from its business woes to its coffee this year.

Philadelphia tourism campaign celebrates Franklin's 300th birthday

PHILADELPHIA: The city of Philadelphia is banking on the appeal of Ben Franklin to drive tourism in 2006.

FH Out Front announces UK expansion

ST. LOUIS: Fleishman-Hillard’s FH Out Front gay and lesbian practice is expanding to the United Kingdom, after completing its first year of existence.

Nielsen Media bows DVR measurement service

NEW YORK: After a long preparation, Nielsen Media Research is finally going live with a new measurement service, an effort to capture "time-shifted" television viewers who store TV programming in digital video recorders (DVR) for later viewing.

Spielberg taps Sharon aide for 'Munich' outreach

GLENDALE, CA: Steven Spielberg has enlisted the help of one of Israeli Prime Minister Ariel Sharon’s top aides to help promote his upcoming film Munich in Israel.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.