to remove filtersCEOs must infuse the entire company with the spirit of corporate social responsibility
19 Dec 2005 | by Greg Schneiders
"Change before you have to," said Jack Welsh.
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Shell to promote diesel at various events in '06
29 Dec 2005 | by Karl Greenberg
HOUSTON, TX: Shell Oil is promoting diesel and other alternatives to gasoline at the North American International Auto Show in Detroit, next week.
Kekst aids ConocoPhillips on Burlington Resources acquisition
16 Dec 2005 | by Hamilton Nolan
HOUSTON: Kekst & Company aided oil giant ConocoPhillips on its massive acquisition of natural gas company Burlington Resources last week.
Jadoo Power Systems hires Thomas PR
13 Dec 2005 | by Michael Bush
FOLSOM, CA: Jadoo Power Systems, a manufacturer of fuel cell power systems used in broadcast, law enforcement, and emergency response markets, has selected Thomas Public Relations as its AOR.
BASF enlists NBA's Andree for its new chief comms post
08 Dec 2005 | by Michael Bush
Florham Park, NJ: BASF Corp. has named Tim Andree VP and chief communications officer, a newly created position. Andree most recently served as SVP of communications at the National Basketball Association.
JetBlue forges ahead with one-of-a-kind message
05 Dec 2005 | by David Ward
Despite a glut of competitors and high fuel prices, JetBlue Airways still manages to best its rivals by remaining open and accessible to media, and by showcasing its differences.
GM seeks recovery from a brutal 2005
05 Dec 2005
After suffering nearly $4 billion in losses in 2005, GM hopes that closing nine plants and cutting 30,000 jobs in North America will put it on the road to profitability.
Pharma must brace as its 'gas pump' moment nears
02 Dec 2005 | by Russell LaMontagne
The oil companies are currently taking a PR beating. Consumers have been feeling the direct consequences of gas price increases, which, in turn, they associate with news items such as the war in Iraq, global warming, and the drain of energy costs on the economy.
Oil execs provide latest example that an easy corporate lie begets hard loss of believability
28 Nov 2005
Faced with controversy, the first instinct of many corporate executives apparently is to lie.
Gas industry looks to show public cost of high prices
21 Nov 2005 | by Mark Hand
Post-hurricane cost spikes caused a dip in public opinion for the oil and gas industry, leaving execs wondering how to fix the problem - and spend profits.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
