Driven to give back
21 Nov 2005 | by Mark Hand
Today's PR pros understand the importance of grooming tomorrow's players.
SACRAMENTO: The most striking result of California’s special election wasn’t that all of Gov. Arnold Schwarzenegger’s propositions were defeated. Polls had been suggesting that for weeks.
Today's PR pros understand the importance of grooming tomorrow's players.
There are few elements on Earth more excitable than college students and journalists (maybe uranium), so if you do not currently have one on your case, best not to tempt fate.
Without clear industry guidelines against deceptive efforts, how can up-front word-of-mouth marketers differentiate themselves from the shills?
Surveys showed that half of all Maryland employers believed a lack of qualified workers was harming their ability to do business in the state. Two-thirds complained that recent high school graduates lacked satisfactory writing and math skills.
WASHINGTON: A bipartisan Senate committee has approved a measure that would require disclosure of government sponsorship for prepackaged news stories.
WASHINGTON: The inspector general's (IG) office of the Department of Education (DoE) is working with the US Attorney's Office for the District of Columbia on an inquiry into whether commentator Armstrong Williams performed all the work for which he was paid under his contract with the DoE.
WASHINGTON: The fallout from the Government Accountability Office's recent report on the Department of Education's (DoE) contract with Ketchum and Armstrong Williams has spilled over into the Department of Justice.
NEW YORK: A new online database of female experts seeks to erase the disparity of women's representation in the media by offering resources to journalists.
The impact of recent scandals over government PR contracts will likely be felt for a long time. So why has the PR industry's reaction been so spotty?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.