New York: Coca Cola is launching a global marketing effort in the first half of 2006 featuring its new slogan, “Welcome to the Coke side of life.”
NEW YORK: The PR industry saw its greatest growth rate since the tech boom in 2004, and further revenue increases are expected over the next five years, according to a newly released communications industry forecast.
CLIFTON, NJ: Twinings North America has selected Ruder Finn to promote the 300th anniversary of the specialty tea brand.
The organic food industry does not get the same attention as the world's major food brands. In fact, it's often considered a niche market by mainstream media.
Controversy is an acceptable by-product for a company that stays true to its core values
Perhaps the never-ending trial wasn't enough for you.
Since 1998, Dunkin' Donuts has worked with Weber Shandwick to promote its outlets in the New York and Philadelphia markets.
SAN DIEGO: In a bid to better explain its product to consumers, England's Newcastle Brown Ale has hired San Diego-based Formula PR for an extensive PR and marketing effort.
RIDGEWAY, CO: A pro-bread group has kicked off a $2.7 million PR campaign to combat the low-carb movement and remind consumers that bread should be part of a healthy diet.
WASHINGTON: A month-long push to educate women about heart disease has brought together a coalition of women's advocacy groups, heart disease specialists, celebrities, and corporate sponsors.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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