29 Dec 2005
| by Beth Herskovits
WASHINGTON: Kevin Keane, the former assistant secretary for public affairs at the Department of Health and Human Services (HHS), has joined the American Beverage Association (ABA) as SVP for communications.
29 Dec 2005
| by Michael Bush
META, MO: Diamond Pet Foods put a crisis plan in action when it initiated a voluntary product recall in 21 Eastern states late last month after several dogs died, and the toxic fungus aflatoxin was found in one of the Diamond products they'd eaten.
28 Dec 2005
| by Karl Greenberg
NEW YORK and WASHINGTON, DC: The Ad Council and National Highway Traffic Safety Administration (NHTSA) are extending their 20-year old “Friends Don’t Let Friends Drive Drunk” campaign with a new message, “Buzzed Driving is Drunk Driving.”
27 Dec 2005
| by Mark Hand
WASHINGTON: Protect American Families (PAF), a coalition of consumer, labor, and safety advocacy groups, waged a week-long communications initiative, ending last week, to raise awareness of provisions in the Defense appropriations bill – inserted by Senate Majority Leader Bill Frist – that would extend...
20 Dec 2005
| by Michael Bush
WOBURN, MA: PolyMedica Corporation, a provider of healthcare products and related services, has named Mullen its lead strategic and creative agency.
19 Dec 2005
PRWeek 's editorial team looks back at some of the highs and lows of an eventful year in PR
14 Dec 2005
| by Beth Herskovits
WASHINGTON: The Centers for Medicare and Medicaid (CMS) is looking for an agency to handle paid and earned media targeting Spanish-speaking, Hispanic audiences.
13 Dec 2005
| by Beth Herskovits
A new report from the Government Accountability Office found irregularities in how the Food and Drug Administration evaluated the morning-after pill for over-the-counter status.
12 Dec 2005
| by Erica Iacono
Aside from a brief stint at Bloomingdale's, Lisa Sepulveda has spent her entire career at Edelman - and she's been reinventing her role and climbing the ranks right from the start.
12 Dec 2005
| by Craig McGuire
A growing crisis in children's health is driving a crop of PSAs targeting this crowd. Craig McGuire discovers how to walk the line between powerful and patronizing