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Keane to focus on more than obesity as he takes ABA's top comms job

WASHINGTON: Kevin Keane, the former assistant secretary for public affairs at the Department of Health and Human Services (HHS), has joined the American Beverage Association (ABA) as SVP for communications.

Diamond steps into crisis mode as product recall follows pet deaths

META, MO: Diamond Pet Foods put a crisis plan in action when it initiated a voluntary product recall in 21 Eastern states late last month after several dogs died, and the toxic fungus aflatoxin was found in one of the Diamond products they'd eaten.

NHTSA educates drivers about the perils of 'buzzed' driving

NEW YORK and WASHINGTON, DC: The Ad Council and National Highway Traffic Safety Administration (NHTSA) are extending their 20-year old “Friends Don’t Let Friends Drive Drunk” campaign with a new message, “Buzzed Driving is Drunk Driving.”

PAF campaign to eliminate drug immunity provision unsuccessful

WASHINGTON: Protect American Families (PAF), a coalition of consumer, labor, and safety advocacy groups, waged a week-long communications initiative, ending last week, to raise awareness of provisions in the Defense appropriations bill – inserted by Senate Majority Leader Bill Frist – that would extend...

PolyMedica Corporation taps Mullen for PR, advertising

WOBURN, MA: PolyMedica Corporation, a provider of healthcare products and related services, has named Mullen its lead strategic and creative agency.

2005 Book of lists

PRWeek 's editorial team looks back at some of the highs and lows of an eventful year in PR

CMS searching for agency to handle Hispanic outreach

WASHINGTON: The Centers for Medicare and Medicaid (CMS) is looking for an agency to handle paid and earned media targeting Spanish-speaking, Hispanic audiences.

ReputationRx

A new report from the Government Accountability Office found irregularities in how the Food and Drug Administration evaluated the morning-after pill for over-the-counter status.

Sepulveda strives to set her own course at Edelman

Aside from a brief stint at Bloomingdale's, Lisa Sepulveda has spent her entire career at Edelman - and she's been reinventing her role and climbing the ranks right from the start.

Reaching out without talking down

A growing crisis in children's health is driving a crop of PSAs targeting this crowd. Craig McGuire discovers how to walk the line between powerful and patronizing

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.