For the second time in a row, Burson raises questions and eyebrows with its CEO choice
12 Dec 2005 | by Julia Hood
Once again, Burson-Marsteller has managed to surprise nearly everyone with its latest CEO appointment.
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NEW YORK: The Interpublic Group has promoted Philippe Krakowsky, its longtime SVP and director of corporate communications, to EVP, strategy and corporate relations.
Once again, Burson-Marsteller has managed to surprise nearly everyone with its latest CEO appointment.
NEW YORK: Mark Penn, founder and principal of WPP research agency Penn, Schoen, & Berland, will be the next worldwide CEO of Burson-Marsteller.
NEW YORK: Euro RSCG Worldwide has hired John Margaritis as executive director of Euro RSCG Worldwide PR, effective immediately.
Though created to compete with big firms, startups' biggest rivals are often each other
NEW YORK: The Interpublic Group announced last week that its third-quarter revenue declined more than 5% this year compared to the same period in 2004, citing client losses as well as the expensive and ongoing effort to put the holding company's muddled books in order.
LONDON: The WPP Group's revenues jumped 26% in the third quarter to nearly $2.4 billion.
NEW YORK: Aaron Kwittken, the youngest CEO of a major PR firm, announced his intention to leave his post at Euro RSCG Magnet last week, citing his desire to return to client work.
A recent article in The New York Times ' "Office Space" section featured an interview with Keith Reinhard, president of Business for Diplomatic Action and chairman of DDB Worldwide. The focus of the piece was how the tarnished image of America is impacting business overseas.
On October 25, 2004, we reported that Chris Komisarjevsky was leaving Burson-Marsteller, and that the top job would be taken by an industry unknown, Tom Nides.
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