Clients no longer need firms to be near. They now prioritize expertise over geography to pick agencies. Craig McGuire finds out how to make such relationships work
DETROIT: As General Motors slashes its work force by a total of 30,000 manufacturing jobs and shuts down six assembly plants, it is stressing to staff that there is a plan in place to turn around the struggling carmaker.
In this third year of its Regional Forums, PRWeek will focus on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, Atlanta, and Texas.
MAG Engineering is a privately held research, design, and manufacturing firm that produces security and safety products.
WASHINGTON: Euro RSCG Magnet staged a one-week public issues blitz for Airbus earlier this month - totaling $750,000 in paid advertising and creative work - to raise awareness in Washington of the positive impact the European company has on the American economy.
"Innovation" features have appeared in a number of magazines over the past few months, from Business Week to Ad Age to CMO .
CHICAGO: Farm Aid was on the receiving end of some negative exposure when the Chicago Tribune published an article on September 17 that scrutinized the charitable organization's level of financial donations to family farmers.
NEW YORK: CMP Media EG, the electronics division of the global trade publisher, is shifting its editorial and communications strategy in an effort to elevate the profile of not only its publications, but of its target audience as well.
NEW YORK: Gibbs & Soell Public Relations (G&S) has announced an alliance with Beijing-based Inhere Communications.
WASHINGTON: Two building contractor lobbying groups are leading an industry-wide campaign to limit the liability of construction firms involved in recovery and rebuilding efforts in areas affected by Hurricane Katrina.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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