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Corporate videos and analysts

Briefing analysts about a new product, creating corporate videos for widespread use, and more

Ford reverses ad strategy amid pressure from gay groups

DEARBORN, MI: Ford Motor Co. last week reversed a two-week-old decision to pull advertising for its Jaguar and Land Rover brands from gay and lesbian themed magazines.

Dan Klores hires NBC veteran for crisis work

WASHINGTON: Dan Klores Communications (DKC) has hired former NBC News senior correspondent Fred Francis to handle crisis communications and enhance the firm’s presence here.

PRWeek hires news editor, consumer reporter

NEW YORK: PRWeek has made two new additions to its editorial team, and promoted one staff member.

Topix.net adds user-generated content

PALO ALTO, CA: Topix.net is entering the world of citizen journalism with a plan to allow readers of the site to not only comment on mainstream news, but to submit news items of their own as well.

PR benefits makes Stern's salary well worth it

Many said that the $500 million wager that Sirius paid for Howard Stern’s services for the next five years was a ridiculous amount—far beyond his worth.

DKC helps US Open tennis tournament take flight in 2005

Roger Federer easily triumphed in men's singles at the 2005 US Open tennis tournament, as he successfully defended his title from the year before.

Samsung Canada creates contest to carry Torino torch

Samsung Electronics, a global sponsor of the 2006 Olympic Torch Relay, sought to find 10 Canadians to carry the Olympic torch in Torino.

Interview: Tom Foremski

In May 2004, Tom Foremski took a huge risk. He left one of the top jobs in tech journalism - Silicon Valley reporter and columnist for the Financial Times - to start a blog about the business and culture of Silicon Valley.

With newspapers wavering, PR ponders the possibilities

Reeling from job cuts and sales declines, the newspaper industry faces an uncertain future - and PR pros must adjust their plans accordingly.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.