WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some financial support from the retail giant.
NEW YORK and WASHINGTON, DC: The Ad Council and National Highway Traffic Safety Administration (NHTSA) are extending their 20-year old “Friends Don’t Let Friends Drive Drunk” campaign with a new message, “Buzzed Driving is Drunk Driving.”
NEW YORK: Involvement in relief efforts for recent disasters has helped the reputation of corporations and nonprofits, according to two recent surveys.
PITTSBURGH, PA: An immigration-reform coalition has launched a public education campaign challenging President Bush’s contention that foreign workers are only taking jobs Americans won’t do.
WASHINGTON: Hill & Knowlton is working with the Corporation for National and Community Service on a national campaign to inspire retiring baby boomers to get more involved in volunteer efforts in their communities.
Without clear industry guidelines against deceptive efforts, how can up-front word-of-mouth marketers differentiate themselves from the shills?
There's always a home for good comms at Habitat for Humanity
PORTLAND, OR: The Portland Trailblazers, the NBA team that once had such a bad reputation it was affectionately called the "Jailblazers" has appointed Art Sasse as VP of communications, a newly created role.
WASHINGTON: Discord among conservatives over the nomination of Harriet Miers to the Supreme Court has resulted in lower spending on advertising and grassroots campaigns in support of her nomination.
War can be a divisive issue, even for those on the same side. So United for Peace & Justice seeks to mobilize its members behind one common goal: immediate withdrawal from Iraq.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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