WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some financial support from the retail giant.
NEW YORK: Fenton Communications has been working with members of the Women and Girls Foundation of Southwest Pennsylvania (WGFSP) to push retailer Abercrombie & Fitch to include more positive messages about women in its clothing.
Until last week, Black Monday referred to October 19, 1987, the day the stock market plunged almost 30%, signaling the end of the "go-go" '80s and the dawn of the "I used to drive a much better car" '90s.
NEW YORK: Involvement in relief efforts for recent disasters has helped the reputation of corporations and nonprofits, according to two recent surveys.
NEW YORK: B. Smith Enterprises has appointed Westin Rinehart as its global branding AOR.
RICHMOND, VA: Altec Lansing Technologies has tapped CRT/Tanaka as its AOR, the first account win for the newly merged PR firm.
CHICAGO: Sam's Club, the Wal-Mart-affiliated warehouse retailer, has selected Ogilvy as its AOR.
NEW YORK: Korn/Ferry International has lured The Home Depot's Richard Marshall to head the executive search firm's corporate communications practice.
BENTONVILLE, AR: Wal-Mart's corporate reputation is going to the movies.
In the cutthroat world of e-commerce, Bluefly.com had carved out a niche as an online clothing discounter.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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