LAS VEGAS: This week's Consumer Electronics Show (CES) is shaping up to be the biggest to date. The show, which has supplanted Comdex as the king of tech trade shows, has 2,500 companies exhibiting for an expected 130,000 attendees.
NEW YORK: After a long preparation, Nielsen Media Research is finally going live with a new measurement service, an effort to capture "time-shifted" television viewers who store TV programming in digital video recorders (DVR) for later viewing.
NEW YORK: Cathy Baron Tamraz has been named CEO of Business Wire. A 26-year veteran of the company, she previously served as president.
STAMFORD, CT: Gartner, a research and analysis company specializing in the global IT industry, has named Andrew Spender as VP of corporate communications.
Broadcast PR can be part of the portable video revolution.
Briefing analysts about a new product, creating corporate videos for widespread use, and more
Broadcast PR is in a state of dynamic change. The internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are all helping transform traditional broadcast PR services into multifaceted marketing and communications tools. The changes are taking place as more and...
NEW YORK: Keeping in line with an ongoing business strategy, PR Newswire has conducted a “strategic alignment” of its US sales force, resulting in layoffs of several employees.
NEW YORK: Peppercom last week released a survey revealing that fictionalized or overly commercialized blogs and blatant ghostwriting were among the gaffes plaguing corporate blogs.
Keys to successful event planning, determining which broadcast markets to monitor, and more
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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