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22 Dec 2005
Car manufacturer Honda is using an online game to back the launch of its latest Civic model.
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Charity wins DMA Grand Prix
22 Dec 2005
Great Ormond Street Hospital Children's Charity has won the Grand Prix at this year's DMA Awards for its mailing campaign created by Arc Worldwide.
Need to Know: Email Tracker - Charity emailing slows
22 Dec 2005
The charities sector distributed 31 email creatives in October.
Critique: Direct Mail - Adam Haywood and Malcolm Caldwell, Joint creative directors, Hicklin Slade & Partners
22 Dec 2005
While some people in the industry may never utter a bad word against another member of the fraternity, we think differently.
Brand Building: Ten DM campaigns that built the brand
22 Dec 2005
Direct marketing has a growing reputation as a brand builder with an increasing number of campaigns transforming consumer perceptions. Kim Benjamin picks ten of the best.
Channel 4 dishes up cold turkey to heroin addicts
21 Dec 2005 | by by Sam Matthews
LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get off the drug for a live TV series.
DoH funding crisis freezes binge-drinking drive
21 Dec 2005 | by David Tiltman
The government has shelved plans for a multimillion-pound advertising campaign to tackle binge drinking amid fears of a financial crisis at the Department of Health (DoH).
IPA slams Labour U-turn over OFR
21 Dec 2005 | by Drew Barrand
The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision by Chancellor Gordon Brown to abolish the Operating and Financial Review (OFR) legislation.
Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
DoH funding crisis freezes binge-drinking drive
20 Dec 2005 | by by David Tiltman
LONDON - The government has shelved plans for a multimillion-pound advertising campaign to tackle binge drinking amid fears of a financial crisis at the Department of Health.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
