to remove filtersBrand Building: Ten DM campaigns that built the brand
22 Dec 2005
Direct marketing has a growing reputation as a brand builder with an increasing number of campaigns transforming consumer perceptions. Kim Benjamin picks ten of the best.
Search results
Search filters:
Add Search Filters:
By Date
By Publication
- brandrepublic.com (2832)
- Campaign (1791)
- Campaign Work (1)
- Direct Response (10)
- Marketing (1541)
- Marketing Direct (32)
- Media Week (2820)
- Promotions & Incentives (51)
- PR Week UK (182)
- PR Week Worldwire (28)
- revolutionmagazine.com (231)
By Channel
- Digital marketing (1165)
- Direct Marketing (391)
- Events (2)
- Marketing (4804)
- Media (4629)
- More...
- Public Relations (238)
- Research & Data (13)
- Less...
By Industry Sector
- Ambient / Outdoor (338)
- Broadband / Telecoms (1)
- Digital (1114)
- Magazines (1250)
- Press (1023)
- More...
- Radio (1089)
- Sports (273)
- Television (3273)
- Toys (1)
- Less...
By Media
- Video (1)
Need to Know: Check this out - Book review
22 Dec 2005
Title: Complicated Lives Price: £12.99 ISBN: 0-470-01263-3 Publisher: Wiley Complicated Lives: the Malaise of Modernity, written by Michael Willmott and William Nelson, is one of the best business books I have read in the past decade. Its basic premise is that as consumers we all want and expect...
Ofcom sticks to its guns on digital radio expansion
21 Dec 2005 | by by Daniel Farey-Jones
LONDON – Ofcom has set aside objections raised by national digital radio operator Digital One to an expansion of national digital radio services.
Kate Moss' Virgin Mobile ad appears first on the internet
21 Dec 2005 | by by Jennifer Whitehead
LONDON - Kate Moss's Virgin Mobile ad is the most anticipated event of Christmas Eve after a visit from Santa Claus, but for those who cannot wait, the spot is to appear first on the internet.
Channel 4 dishes up cold turkey to heroin addicts
21 Dec 2005 | by by Sam Matthews
LONDON – Channel 4 is getting ready to serve cold turkey to three heroin addicts as they aim to get off the drug for a live TV series.
Johnston among bidders for Northcliffe newspaper business
21 Dec 2005 | by by Daniel Farey-Jones
LONDON – Johnston Press and several private equity firms have submitted bids for the Daily Mail & General Trust's regional newspaper division Northcliffe, which is expected to be sold for as much as £1.5bn.
Troubled Doherty records BBC tribute to comic Hancock
21 Dec 2005 | by by Julia Pearlman
LONDON – Babyshambles frontman Pete Doherty has recorded a track dedicated to his idol, comedian Tony Hancock, for a Boxing Day BBC Two documentary, 'The Unknown Hancock'.
Sky links with Sony to support HD penetration
21 Dec 2005 | by by Daniel Farey-Jones
LONDON – Sky is supporting the launch of its high-definition television service next year with a marketing partnership with Sony's HD products division.
Vintage mini series 'V' among new signings for Sci Fi
21 Dec 2005 | by by Staff
LONDON - The Sci Fi channel is to screen the 1980s science fiction classic 'V' among a slate of new acquisitions for its early 2006 schedule.
Trinity Mirror appoints Webb as Mirror Group managing director
21 Dec 2005 | by by Julia Pearlman
LONDON – Trinity Mirror has turned to former News International executive Richard Webb to be managing director of MGN, responsible for the Daily Mirror, Sunday Mirror and The People.
Additional Information
Campaign Jobs
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
- Junior Mobile Designer Propel £20000 - £25000 per annum + £25000 + Excellent benefits, West End
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
