to remove filtersTPS & MPS
22 Dec 2005
Static MPS as TPS climbs steadily.
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Conchango set to launch mobile preference service
22 Dec 2005 | by Kim Benjamin
Business technology provider Conchango is planning to launch a mobile preference service through i-movo, its mobile marketing division that delivers cash-value vouchers to mobile phones through text messages.
Consumer Watch: A monthly round-up of consumer reaction to DM
22 Dec 2005
It's tempting to think, given the numbers registered on the Telephone Preference Service (TPS), that blocking direct marketing must be Joe Public's number one priority.
News Analysis: 2005: a year DM took hard medicine
22 Dec 2005 | by Kim Benjamin and Noelle McElhatton
In years to come, direct marketers will no doubt look back on 2005 as a period when some bitter pills were swallowed. Telemarketing was forced to get its house in order, printers suffered from declining mail volumes, while on the plus side agencies benefited from the growth of digital channels.
Brand Building: Ten DM campaigns that built the brand
22 Dec 2005
Direct marketing has a growing reputation as a brand builder with an increasing number of campaigns transforming consumer perceptions. Kim Benjamin picks ten of the best.
Kate Moss' Virgin Mobile ad appears first on the internet
21 Dec 2005 | by by Jennifer Whitehead
LONDON - Kate Moss's Virgin Mobile ad is the most anticipated event of Christmas Eve after a visit from Santa Claus, but for those who cannot wait, the spot is to appear first on the internet.
Moss swaps lines for leaves in wholesome Virgin ad
20 Dec 2005 | by by Sam Matthews
LONDON - Cocaine model Kate Moss is to play a toned down version of her former wild-child self, drinking tea and lazing about in a baggy jumper in her first-ever speaking role as the face of Virgin Mobile.
Carphone Warehouse expands TalkTalk with OneTel deal
19 Dec 2005 | by by Daniel Farey-Jones
LONDON – Carphone Warehouse has agreed to buy OneTel from Centrica in a deal worth as much as £154.2m, depending on the number of customers Centrica recruits for Carphone Warehouse over the next three years.
NTL faces possible £8bn takeover bid by private equity firms
19 Dec 2005 | by by Jennifer Whitehead
LONDON - NTL, the cable firm that is in the process of merging with Telewest and acquiring Virgin Mobile, is now the target of an £8bn takeover bid by private equity firms.
Totaljobs refreshes its website with new logo and design
16 Dec 2005 | by by Emma Rigby
LONDON - Totaljobs has overhauled its IT job specialists website CWJobs.co.uk to improve its performance for jobseekers and recruiters.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
