22 Dec 2005
| by Stephen Groom, a partner in law firm Osborne Clarke
We want to rent a third-party email list to market our cruise liner holidays. What unsubscribe notices do we need to provide?
22 Dec 2005
| by Kim Benjamin
Brand: Virgin Trains
Client: Virgin
Brief: To get business customers who usually travel in standard class to
opt for first class and encourage travel agents to sell more of this
type of ticket
Target audience: Business travellers and trade travel agents
Budget: £2m
Agency: Craik Jones Watson Mitchell...
22 Dec 2005
| by Kim Benjamin
Brand: Visit Wales
Client: Wales Tourist Board
Brief: To attract more visitors to Wales outside of the summer season
Target audience: Families, independent explorers and activity
holidaymakers
Budget: £1.5m
Agency: Partners Andrews Aldridge
Challenge Wales Tourist Board wanted to promote the country...
21 Dec 2005
| by by Julia Pearlman
LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
21 Dec 2005
Tourism New Zealand has handed its £12m international media planning and buying to MindShare.
21 Dec 2005
| by Nicola Clark
Visit Scotland is searching for commercial partners to help the country lure more visitors from England.
21 Dec 2005
Travelodge is to run a £4m ad campaign in the new year, highlighting its low room rates. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency, Doner Cardwell Hawkins.
21 Dec 2005
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
20 Dec 2005
| by by Emma Rigby
LONDON - Dakota Hotels has appointed agency Creative Tank to deliver its web strategy in 2006.
15 Dec 2005
| by by Daniel Farey-Jones
LONDON – Tourism New Zealand has awarded MindShare its international media planning and buying account, with work covering the UK, North America, Japan and Australia.