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Need to Know: Legal Q&A

We want to rent a third-party email list to market our cruise liner holidays. What unsubscribe notices do we need to provide?

Case Study: Virgin Trains - Virgin promotes first-class travel

Brand: Virgin Trains Client: Virgin Brief: To get business customers who usually travel in standard class to opt for first class and encourage travel agents to sell more of this type of ticket Target audience: Business travellers and trade travel agents Budget: £2m Agency: Craik Jones Watson Mitchell...

Case Study: Wales Tourist Board - Wales targets year-round visitors

Brand: Visit Wales Client: Wales Tourist Board Brief: To attract more visitors to Wales outside of the summer season Target audience: Families, independent explorers and activity holidaymakers Budget: £1.5m Agency: Partners Andrews Aldridge Challenge Wales Tourist Board wanted to promote the country...

Virgin Holidays opens its Doc Holiday Surgery for £1m campaign

LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.

NZ tourism body hires MindShare

Tourism New Zealand has handed its £12m international media planning and buying to MindShare.

Visit Scotland sets sights on brand partners

Visit Scotland is searching for commercial partners to help the country lure more visitors from England.

News brief: Travelodge to run ad campaign

Travelodge is to run a £4m ad campaign in the new year, highlighting its low room rates. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency, Doner Cardwell Hawkins.

Review of the year: 10 biggest marketing moments 2005

It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.

Dakota Hotels hires Creative Tank to develop web strategy

LONDON - Dakota Hotels has appointed agency Creative Tank to deliver its web strategy in 2006.

MindShare lands £10m international work for Tourism New Zealand

LONDON – Tourism New Zealand has awarded MindShare its international media planning and buying account, with work covering the UK, North America, Japan and Australia.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.