Diary: Piece of Cake
27 Oct 2006
PRWeek editor Danny Rogers' remarks that 2006 has been a good year for the industry were the trigger for some prodigious drinking.
The PR industry awoke this Wednesday to its annual communal hangover after the most successful PRWeek Awards in history.
PRWeek editor Danny Rogers' remarks that 2006 has been a good year for the industry were the trigger for some prodigious drinking.
More generally, the night was - as ever - a great occasion for renewing old acquaintances, with ex-Hill & Knowlton sports PR whiz Alun James (now at Four Communications) spotted deep in conversation with H&K's European chief Andy Laurence.
It's here at last. 'Forty years of hurt' since 1966, and four years of intensive marketing, sponsorship and PR since the last World Cup in 2002.
Last week didn't quite go as planned. In preparation for chairing the PRCA's conference on Exploiting Changing Opportunities, I had been pondering the significance and emotion with which the word 'change' is loaded - only to suffer my own change of plans thanks to the lurgy.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.