to remove filtersBlackburns hires EuroDirect for data task
22 Dec 2006 | by by Staff
LONDON - Direct mail firm Blackburns has hired EuroDirect to help manage its data.
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DoH unveils festive safe sex campaign through Iris
22 Dec 2006 | by by Alex Donohue
LONDON - The Department of Health has launched a campaign to promote safe sex over the Christmas period among 18- to 24-year-olds through a point of sale promotional campaign created by integrated agency Iris.
Publicis expands digital offering with Digitas acquisition
21 Dec 2006 | by by Joanne Payne
LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital communications market globally.
ACNielsen launches new services after VNU shake-up
21 Dec 2006 | by by Staff
LONDON - ACNielsen is launching a new raft of new services as part of increase investment in its market research capabilities following a restructure at parent company VNU.
Experian rolls out Mosaic in the US
21 Dec 2006 | by by Staff
LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US market.
ListLab unveils consumer data application e-lab
21 Dec 2006 | by by Alex Donohue
LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow users to keep in close contact with existing customers and maximise campaign analysis on consumer behaviour and spending.
People react well to email marketing says new research
21 Dec 2006 | by by Staff
NEW YORK - Email marketing has received another tick of approval, as new research shows that three out of four of adults who are online view email communications from companies they like as valuable.
Gyro bolsters London office with senior appointments
21 Dec 2006 | by by Mark Banham
LONDON - Integrated brand communications agency Gyro International has made a series of senior appointments and new hires in its London office.
Telesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
LONDON - A survey conducted by mail and messaging specialist Pitney Bowes has revealed consumer attitudes to various marketing methods across Europe, with telephone cold calling being the most disliked.
IPA direct marketing group launches online forum
20 Dec 2006 | by by Staff
LONDON - People in the DM industry wanting to discuss industry issues or simply to vent their frustrations will have a new outlet to do so, following the launch of an online forum by the IPA Direct Marketing Futures Group.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
