Redmond, VA: With the Vista OS consumer launch less than a month away, Microsoft and PR firm Edelman began a program which involved gifting Vista-loaded PCs to select bloggers.
WASHINGTON: Scientists with the Food and Drug Administration spent much of yesterday making themselves available to the press in the hopes they could alleviate any fears the public may have about the declaration that meat from cloned animals is safe to eat.
REDMOND. WA: With the Vista OS consumer launch a month away, Microsoft and PR firm Edelman reportedly embarked upon a program which involved gifting Vista-loaded PCs to select bloggers.
NEW YORK: The Israeli government is developing a branding campaign that will use traditional and "new" media outreach to the US and Europe to put a "human face" on a country generally associated with war.
Countries, like any brand, need PR and a clear brand message to convey their national sentiment and their mission moving forward. How a country is viewed determines whether it is a good tourist destination, or whether a company will set up shop there.
In the week when New York City finally got around to banning trans fats, McDonald's touted its own healthy commitment with the introduction of a campaign to build in-restaurant gyms.
SAN DIEGO: LG Electronics has hired R&B singer Rihanna as its first US celebrity brand ambassador as part of a promotion of the new colors of its Chocolate music phone.
As PR counsel to engineering search engine GlobalSpec, Tech Image's work had focused on trade industry publicity to help build the company's registered user base.
The 200-year-old University of Maryland School of Medicine, the oldest public medical school in the US, is looking to raise local and national awareness.
There is no fine line between exploitation and scintillation when people are getting shot.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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