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Interview: Jodi Olson

Jodi Olson is a senior account director in Text 100's San Francisco office and leads its clean tech group, which launched in October.

State Dept. to host PR summit in January

WASHINGTON: The US State Department on January 9-10 is hosting a summit with PR professionals to examine problems in US public diplomacy and to devise "best practices" for redressing such problems, including actions the private sector can take to help.

Scholastic site promotes Hispanic literacy

NEW YORK: The National Council of La Raza, Scholastic Corporation, and Verizon Foundation have launched an interactive Web site designed to foster literacy among Hispanic American preschoolers around the country.

FVPF enlists Barkley PR

SAN FRANCISCO: The Family Violence Prevention Fund (FVPF), an organization that works to end domestic violence, has selected Barkley Public Relations to develop a national cause marketing program.

OutOnTheNet.com targets GLBT community directly

With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet.com was created to serve as "a portal for the gay world" - an online community in which gay, lesbian, bisexual, and transgender (GLBT) consumers and their allies can find editorial content and advertising deals designed...

B-M releases study

NEW YORK: A recent Burson-Marsteller survey shows a disparity between the global concerns of business leaders and the public.

Hyundai lends a hand to help children fight cancer

Hyundai Motor America and Hyundai dealers nationwide have been doing their part in the fight against pediatric cancer for years now by donating a portion of every new vehicle sold in the US to pediatric cancer research.

Francis wakes West up to coffee farmers' plight

Americans' love affair with coffee has been espoused by everyone from Oliver Wendell Holmes to David Letterman.

Playground cleanup helps Recall build morale, profile

In choosing New Orleans as the site of its annual sales meeting, information management services provider Recall "wanted to give back economically to an area that had suffered some damage," says John Walker, Edelman SVP. "In doing so, it would instill good will upon the business community as a good...

Checkers drives aid for troops

Checkers Drive-In Restaurants (operating Checkers and Rally's) last spring activated a relationship with America Supports You (ASY), a US Department of Defense program that recognizes support for US troops at home and abroad, by partnering with ASY nonprofit member Operation Gratitude (OG) on its existing...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.