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PRWeek.com's 2006 wrap-up

In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.

Book of lists 2006

It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek 's editorial team picks - and picks on - the year's heroes and halfwits, in PR and beyond

If it was a major story in '06, comms played a part

Our annual Book of Lists issue is often considered one of the most entertaining of the year - not only for the readers, but also, and perhaps even more so, for the reporters and editors.

News media must offer same transparency they demand

As I write this, scores of employees at the San Jose Mercury News , Silicon Valley's daily newspaper, are sitting by their phones at home. They're waiting to learn, as pre-announced layoffs loom, whether they still have jobs.

Diamond supplier urges retailers to see new film

NEW YORK: Now that Warner Bros.' Blood Diamond has hit theaters, one gem supplier is encouraging its retail partners to see the film in an effort to better educate consumers about the off-the-screen state of affairs within the diamond pipeline.

Crossover of fields changing business

Merging of entertainment and corporate PR places premium on the ability to transition between them

Citizen journalism acceptance impacts PR

This time last year, YouTube was just breaking out of its beta period to quietly launch what has since become a cultural phenomenon - not to mention a strategic and expensive acquisition for Google.

NPS sets its sights on reaching US youth

Park Service challenged with appealing to digital generation without giving in to commercialization

Something for everyone

Much like the Lone Star State itself, the PR and business communities in Texas are large and fascinatingly diverse.

New site attacks Wal-Mart

WASHINGTON: Edelman's recovery from its Working Families for Wal-Mart (WFWM) blog imbroglio hit an embarrassing snag when an anti-Wal-Mart group started posting disparaging information at the Web domain workingfamiliesforwalmart.com.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.