Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by the stage name Hanna. The firm is working closely with Schmieder to establish the high-end consumer brand as a fashion-denim staple.
NEW YORK: The Israeli government is developing a branding campaign that will use traditional and "new" media outreach to the US and Europe to put a "human face" on a country generally associated with war.
Hey, stand-up comedy world: You've really got to give it to Pauly Shore. And by "it," we mean "a job," please. Also, "a shower."
With New Orleans' image still battered after Katrina, visitors bureau works to rebuild tourism industry
WASHINGTON: The Russian government sought to highlight successes of its yearlong G8 presidency with a Ketchum-managed publicity tour in the US and UK that began December 5 and included a White House visit.
WASHINGTON: The State Department's Bureau of International Narcotics and Law Enforcement is looking for a new advisor as its increases work on its Poppy Elimination Program (PEP) in Afghanistan.
With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet.com was created to serve as "a portal for the gay world" - an online community in which gay, lesbian, bisexual, and transgender (GLBT) consumers and their allies can find editorial content and advertising deals designed...
NEW YORK: Planned Parenthood launched a new national campaign this Wednesday by handing out free emergency contraception at sites across the country, hoping to increase awareness that the Plan B pill is now more readily available as a backup method of contraception.
In the week when New York City finally got around to banning trans fats, McDonald's touted its own healthy commitment with the introduction of a campaign to build in-restaurant gyms.
When was the last time you got excited about a boring old free giveaway program?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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