It's not your "daddy's PR education" anymore (if it ever was). So, if you hire and/or manage PR pros, take a careful look at today's PR graduates. They're very good - prepared in theory (capstone courses) and in practice (via internships), better than most of us at the new information technology, and...
As hot temperatures exploded across the country this summer, the Chrysler Group was looking for a way to attract attention from media and potential buyers for its new 2007 Dodge Nitro, set to hit dealerships in the fall.
In recent years, the question of where to house a university's PR program has become a point of debate. Tonya Garcia surveys the differing views
A few years ago, I was interviewing a candidate for a director-level PR position.
PRWeek.com presents its third annual Ten Rising Stars feature, which highlights young PR practitioners who are making advances in the industry and their careers.
Anyone running a PR business knows that talent management - be it recruiting, retaining, or training - is foremost in your growth plans.
Harvard University announced last Tuesday that it will be doing away with its early acceptance program for the 2007 admissions process.
To get to the top of the corporate PR world one needs a thorough understanding of the business and an ability to bring teams together
PR organizations have much to offer executives at all levels.
Health plans and 401(k)s are fine, but some firms get creative in the perks they offer staffers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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