NEW YORK: Pfizer has awarded the global account for Lipitor, the world's biggest-selling drug, to IPG agency Weber Shandwick, after working for two-and-a-half years with a WPP consortium called WPP Health Success.
NEW YORK: Pfizer has put its global Lipitor account up for review, two and a half years after it awarded the business to a consortium of WPP firms, led by Cohn & Wolfe and Burson-Marsteller.
Sandusky, OH: In an effort to bolster its position in the amusement-park market, independently owned Cedar Fair LP has bought Paramount Parks from CBS Corporation. Investor relations are touting the company's stability.
NEW YORK: Burson-Marsteller has signed a deal with Egyptian PR firm Active PR, in association with Bates PanGulf, its exclusive affiliate in the Middle East and North Africa.
CHICAGO: Dow has selected GolinHarris and Interpublic Group to lead the chemical company’s corporate reputation work following a two-month long agency search.
TORONTO: GPC Public Affairs, a communications, government relations, and opinion research firm owned by Fleishman-Hillard, will be now be part of the Fleishman-Hillard Canada brand.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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