Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by the stage name Hanna. The firm is working closely with Schmieder to establish the high-end consumer brand as a fashion-denim staple.
NEW YORK: The Israeli government is developing a branding campaign that will use traditional and "new" media outreach to the US and Europe to put a "human face" on a country generally associated with war.
ATLANTA: Coca-Cola North America is pairing MS&L with specialty firm Chandler Chicco Agency (CCA) for wellness efforts in 2007 after an informal review of agency work in that space.
How can blogs reach Generation-Yers?
With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet.com was created to serve as "a portal for the gay world" - an online community in which gay, lesbian, bisexual, and transgender (GLBT) consumers and their allies can find editorial content and advertising deals designed...
SAN DIEGO: LG Electronics has hired R&B singer Rihanna as its first US celebrity brand ambassador as part of a promotion of the new colors of its Chocolate music phone.
Baby boomer stories typically discuss the same things: Social Security, the graying of the population, golf, or medical problems.
Park Service challenged with appealing to digital generation without giving in to commercialization
LOS ANGELES: New Line Cinema's new film The Nativity Story became the first-ever movie to officially screen at the Vatican, a major step in a PR campaign targeting religious audiences.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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