NEW YORK: Edelman has partnered with RSS platform company NewsGator Technologies to create "Hosted Conversations," an online marketing system that will provide news content and allow reader feedback.
WASHINGTON: The US Central Intelligence Agency's post-9-11 recruiting campaign has begun taking a more lighthearted approach that plays on popular conceptions of what a career in intelligence is like.
GENEVA: The World Health Organization (WHO) recently announced plans to develop an integrated campaign, including communications, technological, regulatory, and legal components, to stop the worldwide spread of counterfeit medicines.
In an effort to promote the two new flavors of Baileys Irish Cream, Caramel and Mint Chocolate, Diageo is launching the Baileys Drinkable Desserts contest.
In my opinion, there is a segment of the PR profession that is out of touch with the reality of how PR is, can, and should be measured... in fact, I belong to it.
On one hand, it's a little disconcerting that Canada's largest Protestant denomination has had to resort to running an ad campaign to bring in worshippers during the Christmas season. On the other hand, at least those ads feature sex.
To get to the top of the corporate PR world one needs a thorough understanding of the business and an ability to bring teams together
PR organizations have much to offer executives at all levels.
Health plans and 401(k)s are fine, but some firms get creative in the perks they offer staffers.
Skills, responsibilities, and compensation change each step of the way as PR professionals climb to the top of the agency ladder
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters