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Digital budgets are never enough. Ask any agency. Like most, we also tend to believe the grass is greener on the other side of the fence. Or, more accurately, the other side of the pond. This, we tell ourselves, is why some of the most award-winning work comes from the US.
Having reviewed the options for mobile TV last month, I was intrigued by a white paper from Ovum a few days after my copy deadline on the same subject.
This month - Conversion rates for paid search are only just higher than those for organic. Danielle Long reports.
I was chatting to the head of a digital agency whose clients include some of the most sophisticated email marketers in the land. One nugget stuck out: despite the wealth of information available, he felt only a quarter look at email campaign data in any detail.
The Revolution Keynote Performance Index measures the performance of 20 representative sites from across the digital economy in terms of speed of loading and site availability.
You Brits don't get hammered on an annual basis with this twisted media event we call elections.
Digital agencies are growing faster than all other marketing services sectors, yet lacklustre profit margins are letting the industry down.
McDonald's is set to launch a global strategy it hopes will turn the company into the world's most innovative digital marketer. It follows the appointment last month of AKQA as its first global digital marketing agency.
Will Google's 2007 BPF programme be better received?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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