to remove filtersNews Focus: Mover - Experian B2B chief departs
14 Dec 2006
Business-to-business veteran Richard Lloyd left Experian unexpectedly last month with little explanation from the company.
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Editorial: Digital needs offline
14 Dec 2006 | by Hugh Filman, Editor - hugh.filman@haynet.com
Leafing through the pages of Direct Response this month, one might get the impression that digital media are well on their way to nudging out most of the old standbys.
News Focus: Technology - Real-time data solution flags up opt-outs
14 Dec 2006
Marketers using call centres and email can now more easily avoid opted-out consumers, thanks to a real-time solution developed by business-information specialist Blue Sheep and contact-solutions provider Gryphon Networks.
News Focus: Personal data - Report: 'incentives work'
14 Dec 2006 | by Hugh Filman
Nearly one-fifth of consumers are prepared to give marketers personal details if an incentive is offered - but most are more likely to provide such information online than through other channels, according to new research from Data Lateral.
News Focus: Customer contact - Happy guy ...
14 Dec 2006
Ecourier has created the unusual position of "head of happiness" in an effort to dispel the perception of the courier industry's poor customer relations.
News Focus: Enforcement - DM bodies bare their teeth
14 Dec 2006 | by Suzanne Bidlake
At the end of a year in which the authorities have tightened the screws on direct marketing poor practice, the Direct Marketing Association (DMA) is baring its teeth, telling a third member that it is to be booted out.
News Focus: Events Planner
14 Dec 2006
JANUARY 7 Data Workshop: Buying Your Data Venue: Thistle Charing Cross, London Contact: hannah.lang@ dma.org.uk 25 The Future of Search Engine Marketing Venue: TBC, London Contact: www.theidm.com FEBRUARY 6-7 Technology for Marketing Show Venue: Olympia, London Contact: www.t-f-m.co.uk...
News Focus: Self-promotion - Grad gets DM dream job in three easy stunts
14 Dec 2006 | by Suzanne Bidlake
An MA graduate has stormed his way into his "dream" job at a marketing communications agency after mounting his own multimedia, direct campaign.
News Focus: Graduates - IDM winners jet off to the US
14 Dec 2006
Two diploma graduates at the Institute of Direct Marketing (IDM) have been awarded trips to the US for gaining the highest marks in their categories.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
