to remove filtersIs there a future for loyalty cards now that Asda is launching one?
07 Dec 2006
Ideally, a loyalty proposition should provide a point of differentiation, but copying another's success as a 'me too' has been a sound strategy since time began.
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The year in review: Highs and lows of DM's annus horribilis
07 Dec 2006 | by Claire Foss
A year when direct agencies asserted their integrated credentials was marred by the media trouncing of DM's reputation. Claire Foss picks out the good and the bad of 2006.
News Analysis: DM agencies eye customer titles
07 Dec 2006 | by Claire Foss
Behind digital, customer publishing has been one of this year's biggest success stories. Last month alone saw major new titles announced by HMV and car marque Mazda.
News maker: Gary Brine - The Gyro man widens his scope
07 Dec 2006 | by Noelle McElhatton
Gary Brine has never been one to take the easy route in life. Not only does he specialise in the Cinderella sector of DM, business-to-business, but he insists on doing so internationally.
Recognise the good and the bad
07 Dec 2006 | by Marc Nohr, the managing partner of Kitcatt Nohr Alexander Shaw
When I call my mobile phone company, the first thing I'm asked to do is to key in my mobile number. Apparently this helps to ensure they can put me through to the right person.
Habitat - Drawing inspiration from the past
07 Dec 2006 | by Kim Benjamin
UK furniture and homeware retailers have their work cut out for them in the wake of tough trading conditions and increased competition from supermarkets and department stores
Cover story: Leader of the pack
07 Dec 2006 | by Kim Benjamin
More Than founder Mike Tildesley joined Direct Line last year as marketing director. He tells Kim Benjamin why direct marketing is crucial to the brand and how he aims to keep the insurance provider several steps ahead of the competition.
In this issue
07 Dec 2006
The data industry is as competitive and sometimes as cutthroat as any sector in DM. But all suppliers agree that Experian's listing as a separate entity on the London Stock Exchange in October was good PR for the industry and a sign that data is big business. But such activity begs the question of how...
Direct agencies feel the pinch as margins tighten
07 Dec 2006 | by Claire Foss
Direct marketing agencies experienced a decline in profits last year because of increasingly high overheads, according to an industry report.
Gyro acquires Paris agency
07 Dec 2006
Integrated agency Gyro International has acquired Paris-based agency Skipper Communications SAS.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
