In 2006 P&I asked its readers to help in its search for the 'best ever' promotional campaign.
When P&I and sister Haymarket title Marketing launched the Impact Awards in September, the aim was to run a set of gongs that rewarded consistent agency excellence, with an outcome that was of use to client-side marketers.
Spain's Cava Institute is to target Londoners next spring with a gastro pub push that puts a £10,000, five-star holiday to Catalunya up for grabs.
French's mustard is exploiting the firework season with a money-off promotion that sees it team up with bread brand Kingsmill.
Habitat has launched a direct response campaign to encourage footfall in the run-up to Christmas.
Courvoisier is running its first on-trade push in a bid to raise awareness of the cognac brand among the pub trade and older drinkers.
OK so the 'Win a Player' promotion by Coca-Cola isn't new, but for me, it's still fresh and relevant. Before the readers who thought the World Cup went on too long turn the page, think about its success.
First Direct is offering a selection of 30,000 of its existing customers a £1,000 luxury holiday voucher if they open a credit card account and spend £200 on it by the end of January 2007.
Crown Trade is launching a new paint colour-matching service, with a promotional campaign through Brahm.
Baxters is taking to the road at the height of the soup season with a comprehensive experiential marketing push on its Fresh Ideas soup range this month.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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