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Edelman defends ethics of Vista PC gifting tactic

29 Dec 2006 | by Keith O'Brien

Redmond, VA: With the Vista OS consumer launch less than a month away, Microsoft and PR firm Edelman began a program which involved gifting Vista-loaded PCs to select bloggers.

Interview: Jodi Olson

29 Dec 2006

Jodi Olson is a senior account director in Text 100's San Francisco office and leads its clean tech group, which launched in October.

FDA issues cloned draft assessment

29 Dec 2006 | by Marc Longpre

WASHINGTON: Scientists with the Food and Drug Administration spent much of yesterday making themselves available to the press in the hopes they could alleviate any fears the public may have about the declaration that meat from cloned animals is safe to eat.

Microsoft Vista blogger campaign causes controversy

28 Dec 2006 | by Keith O'Brien

REDMOND. WA: With the Vista OS consumer launch a month away, Microsoft and PR firm Edelman reportedly embarked upon a program which involved gifting Vista-loaded PCs to select bloggers.

McAfee seeks new agency

27 Dec 2006 | by Celeste Altus

Santa Clara, CA: Computer anti-virus software maker McAfee is conducting a search for a new PR agency in order to better integrate its global branding, the company said. Its incumbent AOR, Red Consultancy, will defend the account.

State Dept. to host PR summit in January

27 Dec 2006 | by Ted McKenna

WASHINGTON: The US State Department on January 9-10 is hosting a summit with PR professionals to examine problems in US public diplomacy and to devise "best practices" for redressing such problems, including actions the private sector can take to help.

Choosing the right gift

22 Dec 2006 | by Randi Schmelzer

The holiday season has arrived, and, with it, the opportunity for PR firms to show appreciation to clients and colleagues with a thoughtful gift. But when office kitchenettes overflow with popcorn, cheese wheels, and chocolates, are there any presents that really stand out -- without going overboard?

Burson-Marsteller wins contract for $100, $5 notes

21 Dec 2006 | by Ted McKenna

WASHINGTON: The US Treasury Department's Bureau of Engraving and Printing (BEP) has awarded Burson-Marsteller a $36-million, five-year contract for a public education and awareness campaign for the new $5 and $100 notes.

PRWeek.com's 2006 wrap-up

21 Dec 2006 | by Tonya Garcia

In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.

Fleishman's Presberg passes away

21 Dec 2006 | by Keith O'Brien

CREVE COUER, MO: Edward J. Presberg, a Fleishman-Hillard SVP and senior partner, died yesterday. He was 58.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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