Coke selects Ogilvy for Vietnam push
15 Dec 2006
HO CHI MINH CITY - Coca-Cola has handed its soft drinks portfolio in Vietnam to Ogilvy & Mather, following a three-way shootout against Leo Burnett and incumbent Lowe Vietnam.
SHANGHAI - McCann Erickson has appointed three new MDs to run its offices in Shanghai, Beijing and Hong Kong following a major reshuffle of its China management that sees the departure of MD for McCann Erickson Guangming China, Don Norris.
HO CHI MINH CITY - Coca-Cola has handed its soft drinks portfolio in Vietnam to Ogilvy & Mather, following a three-way shootout against Leo Burnett and incumbent Lowe Vietnam.
JAKARTA - Sinar Mas, the conglomerate that owns Asia Pulp & Paper, is reviewing agencies for an upcoming telco offering, with a brief worth up to US$30 million.
SINGAPORE - MICA, Singapore's Ministry of Information, Communication and the Arts, has appointed FutureBrand and Weber Shandwick to create an umbrella positioning for the Lion City.
HONG KONG - Google has launched its ad-serving product AdSense in traditional Chinese, opening up the online advertising tool to a new community.
NEW YORK - Corbis has teamed up with the Art Directors Club (ADC) to give a special award for digital media work produced on a pro bono basis for a non-profit organisation.
ASIA-PACIFIC Linda Locke has been forced to relinquish her role as regional ECD at Leo Burnett after nearly a decade at the agency, as part of the Publicis Groupe agency's global shake-up of its executive suite.
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