CONSUMER: Waterstone's has shortlisted four agencies ahead of the autumn launch of its revamped website. It currently uses Amazon but wants an online presence of its own.
CONSUMER: Kids' accessories store Mamas & Papas is to hire an agency to promote its first fashion show, which takes place in November. Undisclosed shortlisted firms will pitch to head of PR Gill Kingston-Warren, who joined from M&P's broadcast PR firm USP Live! in May.
CONSUMER: Rain PR has seen off Fleishman-Hillard, Grappa PR and The Outside Organisation to promote what it has dubbed 'apres-shopping' in London's West End. It is working for The New West End Company, which represents retailers, and is attempting to re-brand the area 'Shop West End.'
CONSUMER: Bed retailer Bensons for Beds has taken on its first PR agency, Cheshire-based Mere Communications, ahead of plans to expand beyond its 230 outlets.
CONSUMER: Boots is using Weber Shandwick to promote its Health Club, a healthcare advice and information scheme. WS beat two agencies, including Hill & Knowlton, to a six-figure, six-month contract. Boots has handed H&K a separate healthcare project.
I wish I'd been given an opportunity to comment on Geoff Lancaster's attack on The Independent's coverage of Primark ('ABF hits out over "inaccurate" Primark ethics story,' 13 January).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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