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Online insurer uses viral game to drive consumer quotes

LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.

Gospel choir stars in new ad campaign for uSwitch

LONDON - Online comparison service uSwitch is using the post-Christmas financial panic period to raise awareness of its services.

Visa hires Levi's European chief

Visa Europe has appointed Mariano Dima, vice-president of marketing at Levi Strauss Europe, as executive vice-president for marketing and products.

News Analysis: Short-term gain, long-term pain

Stores seeking to drive footfall by emailing out discount vouchers could suffer over time, writes Gemma Charles.

Careers: Salary snapshot - Marketing executive

A typical marketing executive is 33, has a degree and is a member or graduate of the Chartered Institute of Marketing.

Gmap Consulting appoints Cawcutt to head up analytics

LONDON - Data marketing firm Gmap Automotive has appointed former employee Matt Cawcutt to head the company's expanding automotive analytics team.

Visa Europe raids Levi Strauss for chief marketer

LONDON - Visa Europe has appointed Mariano Dima as its new executive vice-president for marketing and products.

Agencies vie for new Indonesian telco

JAKARTA - Sinar Mas, the conglomerate that owns Asia Pulp & Paper, is reviewing agencies for an upcoming telco offering, with a brief worth up to US$30 million.

Swiftcover hands email marketing to Mailtrack

LONDON - Online-only car insurance firm Swiftcover has appointed digital marketing services company Mailtrack to handle its email marketing.

Proximity scoops Visa regional brief

ASIA-PACIFIC Visa has handed its regional Olympics activation assignment, worth an estimated US$8 million, to Proximity, after a pitch that also included 141, Tequila and RMG Connect.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.