Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by the stage name Hanna. The firm is working closely with Schmieder to establish the high-end consumer brand as a fashion-denim staple.
LOS ANGELES: Layoffs swept through the recently acquired House of Blues Entertainment (HOB) as new parent Live Nation eliminated redundant PR, marketing, sponsorship, and other positions, said John Vlautin, VP of corporate communications for Live Nation.
Hey, stand-up comedy world: You've really got to give it to Pauly Shore. And by "it," we mean "a job," please. Also, "a shower."
NEW YORK: Now that Warner Bros.' Blood Diamond has hit theaters, one gem supplier is encouraging its retail partners to see the film in an effort to better educate consumers about the off-the-screen state of affairs within the diamond pipeline.
Merging of entertainment and corporate PR places premium on the ability to transition between them
LOS ANGELES: New Line Cinema's new film The Nativity Story became the first-ever movie to officially screen at the Vatican, a major step in a PR campaign targeting religious audiences.
NEW YORK: Howard Rubenstein is using his connections with cultural and political leaders to try to restore Michael Richards' reputation after the former "Seinfeld" star's racist tirade.
Americans' love affair with coffee has been espoused by everyone from Oliver Wendell Holmes to David Letterman.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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