Hyundai Motor America and Hyundai dealers nationwide have been doing their part in the fight against pediatric cancer for years now by donating a portion of every new vehicle sold in the US to pediatric cancer research.
MILWAUKEE: Harley-Davidson has decided to stay with Lagrant Communications as its lead African-American and Hispanic PR agency after a recent formal account review. Lagrant has been the company's multicultural agency for the past two years.
As hot temperatures exploded across the country this summer, the Chrysler Group was looking for a way to attract attention from media and potential buyers for its new 2007 Dodge Nitro, set to hit dealerships in the fall.
TORRANCE, CA: Lexus is marking the debut of its redesigned flagship sedan, the LS 460, with an integrated marketing campaign that includes a traveling contemporary art exhibition called The 460 Degrees Gallery.
The Healthy Streets Campaign (HSC) was formed by the Chicagoland Bicycle Association as a means to spur dialogue about making the city's streets safer.
Detroit: General Motors has selected Hass MS&L as its diversity AOR to handle media and community outreach targeting the African-American, Asian, Hispanic, women, and GLBT markets. Hass MS&L is currently one of GM's global firms.
One of the biggest challenges facing any company is how to get the media and the public to give it a second look after it's been established in a market for a while.
CYPRESS, CA: Mitsubishi Motors North America has selected Ruder Finn to be AOR for its US business.
THOUSAND OAKS, CA: General Motors is positioning a controversial new program to provide college journalists with a free trip to Las Vegas to learn about the company's products as a novel attempt to reach out to an underserved media demographic.
"There are just a few guys - Luca Del Monte, who used to be at Ferrari, Bill Baker, who used to be at Land Rover - who are so powerfully authentic that they make you believe in the brand because you believe in them," Dan Neil, automobile columnist for the LA Times , says vie e-mail. "Geoff [Day] is...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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