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PhRMA taps Qorvis for strategic comms efforts

WASHINGTON: The Pharmaceutical Research and Manufacturers of America (PhRMA) recently hired Qorvis Communications to provide "strategic communications" as part of a larger effort by the association to more aggressively promote its members' good works.

The perfect PR climate

From biotech to multicultural outreach, the San Diego area offers a variety of opportunities for the region's PR pros.

When the big story is a secret

Many biotech firms find themselves in the unenviable position of having innovative products to shout about, but FDA regulations force them to keep mum

GSK relaunches Avandamet

GlaxoSmithKline (GSK) received FDA approval of the diabetes drug Avandamet last week.

Connecting with the world of PR

From local economies to the perception of US companies, agencies face growing challenges across the globe. Keith O'Brien moderates this virtual forum of regional heads at some of the world's largest firms.

Akzo Nobel taps M Booth for US outreach

NEW YORK: Akzo Nobel, a Netherlands-based, $15 billion paint and coatings company, has signed M Booth & Associates to a six-figure account to serve as its US AOR.

Geron taps Noonan Russo to increase mindshare

SAN DIEGO: Geron Corp., a biopharmaceutical company specializing in the development of diagnostics and therapies based on human embryonic stem cell research, has selected Noonan Russo as its AOR, to build its status in stem cell therapeutics, according to the firm.

CCA, Amgen end relationship

LOS ANGELES: After almost seven years, Chandler Chicco Agency and biotechnology company Amgen have parted ways.

Nektar welcomes place in the spotlight

Exubera has catapulted Nektar Therapeutics to a new level - one for which its comms team is ready

Novartis helps IBS get in 'Vogue'

Placement: Vogue , March 2005


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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.