Redmond, VA: With the Vista OS consumer launch less than a month away, Microsoft and PR firm Edelman began a program which involved gifting Vista-loaded PCs to select bloggers.
WASHINGTON: Scientists with the Food and Drug Administration spent much of yesterday making themselves available to the press in the hopes they could alleviate any fears the public may have about the declaration that meat from cloned animals is safe to eat.
REDMOND. WA: With the Vista OS consumer launch a month away, Microsoft and PR firm Edelman reportedly embarked upon a program which involved gifting Vista-loaded PCs to select bloggers.
In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.
NEW YORK: The National Council of La Raza, Scholastic Corporation, and Verizon Foundation have launched an interactive Web site designed to foster literacy among Hispanic American preschoolers around the country.
It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek 's editorial team picks - and picks on - the year's heroes and halfwits, in PR and beyond
RACINE, WI: SC Johnson & Sons has named Edelman its new global AOR, ending nearly two years of work with GolinHarris.
ATLANTA: Newell Rubbermaid (NR) has selected Fleishman-Hillard as the first global corporate AOR in the company's history.
ATLANTIC CITY, NJ: The Atlantic City Convention and Visitors Authority (ACCVA) has selected Lou Hammond & Associates as AOR, ending a three-year relationship it had with Weber Shandwick. The two-year contract is worth $150,000 per year.
Lyric Jeans hired People's Revolution to help launch its new brand, Lyric Culture, designed by company president Hanna Rochelle Schmieder, a singer/songwriter who goes by the stage name Hanna. The firm is working closely with Schmieder to establish the high-end consumer brand as a fashion-denim staple.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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