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Scholastic site promotes Hispanic literacy

NEW YORK: The National Council of La Raza, Scholastic Corporation, and Verizon Foundation have launched an interactive Web site designed to foster literacy among Hispanic American preschoolers around the country.

Bicentennial campaign touts medical school's influence

The 200-year-old University of Maryland School of Medicine, the oldest public medical school in the US, is looking to raise local and national awareness.

A place to call home

In recent years, the question of where to house a university's PR program has become a point of debate. Tonya Garcia surveys the differing views

Alumni magazines getting more refined

Once almost exclusively seen as fundraising vehicles with a little bit of "where are they now" tossed in, university and college alumni magazines have gone glossy and reader-friendly.

Auburn, UN launch national anti-hunger campaign

WASHINGTON: Auburn University and the UN World Food Program are spearheading a new campaign called Universities Fighting World Hunger.

Spellings' accessibility key in DoE campaign

WASHINGTON: A new communications team at the US Department of Education (DoE) is overseeing promotion of a recently launched initiative to improve the affordability and accountability of US colleges.

Harvard ends early acceptance, eyes more diverse student body

Harvard University announced last Tuesday that it will be doing away with its early acceptance program for the 2007 admissions process.

At 50, IPR still advancing industry

Fiftieth birthdays should provide a time for reflection and recreation. So it is with the Institute for Public Relations (IPR), which celebrates its 50th in October.

Facebook halts rollout to address comms

PALO ALTO, CA: Facebook's decision to delay the launch of its social networking site to a broader audience was linked to its PR team's desire to better understanding on how to communicate to existing constituents.

Should the responsibility for hiring and training new staff fall on the human resources department?

Talent management, Chandler Chicco Agency

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.