to remove filtersFrancis wakes West up to coffee farmers' plight
27 Nov 2006 | by Randi Schmelzer
Americans' love affair with coffee has been espoused by everyone from Oliver Wendell Holmes to David Letterman.
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McDonald's marketing efforts are working out
07 Dec 2006
In the week when New York City finally got around to banning trans fats, McDonald's touted its own healthy commitment with the introduction of a campaign to build in-restaurant gyms.
Seattle Roundtable: Moving the needle along
27 Nov 2006
In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new regions to the rotation.
Schalow nets good reception for KFC's message
20 Nov 2006 | by Michael Bush
Imagine you're one of the key communications people at a company that's about to make one of its biggest news announcements ever. Then, throw in a bout with strep throat less than a week before the press conference.
Mascot Roommate builds viral buzz for Coffee Bean
15 Nov 2006 | by Randi Schmelzer
Opened in 1963, The Coffee Bean & Tea Leaf has long held the reputation as Southern California's "original" coffee house.
Same Starbucks story
13 Nov 2006
Your October 23 corporate profile on Starbucks surprised me, both for how it recycled - or regurgitated - some old notions of the company that have not been true for years and how it totally missed - or ignored - the company's persistent and current public image problems regarding the botched withdrawal...
Whole Foods makes marketing move with animal-friendly labels
26 Oct 2006 | by Lisa LaMotta
Supermarket giant Whole Foods is trying to appeal to the gentler side of its carnivorous clientele with the recent announcement that it will be placing "animal compassionate" labels on meats in which the animals were raised in a humane environment before going to the slaughter.
Anything but flat
23 Oct 2006 | by Michael Bush
Water is no longer plain old H20, and the non-carbonated market is taking the fizz out of the soda market.
Starbucks stays true to storytelling core
23 Oct 2006 | by Michael Bush
Retailer battles corporate-giant misperception by giving a behind-the-scenes tour of its supply chain
Disney's limits on links to fatty kids' foods speaks to CSR trend
18 Oct 2006 | by Lisa LaMotta
In an effort to help curb childhood obesity, the Walt Disney Co. has initiated a campaign to restrict the products that its characters and brands can promote.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
