Diageo campaign aligns Johnnie Walker Blue with art
06 Dec 2006 | by Randi Schmelzer
NEW YORK: Johnnie Walker Blue Label Scotch whisky has launched a multimillion-dollar marketing campaign using art as metaphor to emphasize its luxury image.
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Coke ups wellness push
14 Dec 2006 | by Michael Bush
ATLANTA: Coca-Cola North America is pairing MS&L with specialty firm Chandler Chicco Agency (CCA) for wellness efforts in 2007 after an informal review of agency work in that space.
Health angle helps Saphia Water build distribution
29 Nov 2006 | by David Ward
When you're trying to literally create a new consumer category, a traditional product introduction focused on sampling and reviews simply won't do.
Checkers drives aid for troops
21 Nov 2006 | by Tanya Lewis
Checkers Drive-In Restaurants (operating Checkers and Rally's) last spring activated a relationship with America Supports You (ASY), a US Department of Defense program that recognizes support for US troops at home and abroad, by partnering with ASY nonprofit member Operation Gratitude (OG) on its existing...
Kraft sniffs out an experiential marketing platform in 'People'
16 Nov 2006 | by Lisa LaMotta
Kraft Foods has teamed up with People to bring consumers the latest in olfactory delights.
Baileys Irish Cream serves up new flavors for dessert
13 Nov 2006 | by Lisa LaMotta
In an effort to promote the two new flavors of Baileys Irish Cream, Caramel and Mint Chocolate, Diageo is launching the Baileys Drinkable Desserts contest.
KFC times trans fat cut around NYC public hearing
06 Nov 2006 | by Randi Schmelzer
LOS ANGELES: When Kentucky Fried Chicken announced last Monday it would discontinue the use of trans fatty acids in most of its menu items in favor of a low linolenic soybean oil, it marked a significant change for both the chain and the fast-food industry at large.
US Tuna Foundation effort combats misinformation
01 Nov 2006 | by Michael Bush
The US Tuna Foundation, which comprises Bumble Bee, Chicken of the Sea, and StarKist, established two goals last spring.
Local initiative saves The Place
30 Oct 2006 | by Erica Iacono
The Place has been a popular and high-rated restaurant in New York City's West Village for nearly nine years.
Studios add spirit to Chivas Regal's ambassador search
26 Oct 2006 | by Lisa LaMotta
This is the third year Chivas Regal Scotch Whiskey is seeking two spokespeople to represent its brand and scour the globe in pursuit of the Chivas life.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
