PRWeek.com's 2006 wrap-up
21 Dec 2006 | by Tonya Garcia
In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.
WASHINGTON: Scientists with the Food and Drug Administration spent much of yesterday making themselves available to the press in the hopes they could alleviate any fears the public may have about the declaration that meat from cloned animals is safe to eat.
In this season of sharing, PRWeek.com asked a number of PR pros working in different parts of the industry to share their thoughts about what made an impact in '06 and what will come in '07.
CREVE COUER, MO: Edward J. Presberg, a Fleishman-Hillard SVP and senior partner, died yesterday. He was 58.
It was a year of scandals and spies, blogs and flogs, backdating and Borat, and welcoming "Macaca" to America. PRWeek 's editorial team picks - and picks on - the year's heroes and halfwits, in PR and beyond
ATLANTA: Coca-Cola North America is pairing MS&L with specialty firm Chandler Chicco Agency (CCA) for wellness efforts in 2007 after an informal review of agency work in that space.
WASHINGTON: Malaria No More (MNM) - a newly formed network of NGOs, foundations, corporations, and faith-based groups - was scheduled to announce a public-private partnership to support a comprehensive approach to end the disease at this week's White House Summit on Malaria.
SAN FRANCISCO: The Family Violence Prevention Fund (FVPF), an organization that works to end domestic violence, has selected Barkley Public Relations to develop a national cause marketing program.
In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new regions to the rotation. For each event, leading PR pros from a variety of agencies, corporations, nonprofits, and other organizations take part in a roundtable discussion...
NEW YORK: After the New York City Board of Health's vote to ban trans fats from the city's restaurants last week, advocacy groups are launching efforts to push for similar policies in cities and states around the country.
NEW YORK: Planned Parenthood launched a new national campaign this Wednesday by handing out free emergency contraception at sites across the country, hoping to increase awareness that the Plan B pill is now more readily available as a backup method of contraception.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.