Interview: Curtis Hougland
22 Nov 2006
The former new media lead at Middleberg + Associates and Ruder Finn, has started his own practice Attention PR, focusing on "social media relations."
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All about chemistry
27 Nov 2006 | by Michael Bush
A fully integrated comms effort is the formula of choice as Dow Chemical brings its Human Element initiative to the world.
IPG results show net Q3 loss
08 Nov 2006 | by Hamilton Nolan
NEW YORK: Interpublic Group posted third quarter revenues of $1.45 billion, up very slightly from $1.44 billion in the third quarter of last year. Organic revenue in the quarter increased 2.7%
Havas posts higher Q3 revenues, earnings
06 Nov 2006 | by Randi Schmelzer
SURESNES, FRANCE: Global holding company Havas today reported third-quarter 2006 results, which included heightened overall revenue and stronger performances in corporate and healthcare communications
Publicis shows slow Q3 growth
03 Nov 2006 | by Erica Iacono
PARIS: Publicis Groupe reported revenue of approximately $1.3 billion for the third quarter— $550 million of which was attributed to its North American operations.
Pfizer opens review for global Lipitor account
05 Oct 2006 | by Ian Hall and Julia Hood
NEW YORK: Pfizer has put its global Lipitor account up for review, two and a half years after it awarded the business to a consortium of WPP firms, led by Cohn & Wolfe and Burson-Marsteller.
Benchmarking is valuable PR tool
25 Sep 2006 | by Cheryl Procter-Rogers
Benchmarking means selecting a standard and, in the context of PR, identifying best practices in a particular discipline or industry.
Omnicom ad agencies join others in diversity agreement
20 Sep 2006 | by Erica Iacono
NEW YORK: Four Omnicom Group-owned ad agencies have come to an agreement with the New York City Human Rights Commission to set goals for hiring minorities, according to Ad Age .
All eyes on the East
18 Sep 2006 | by Celeste Altus
Marketers, corporations, and PR firms see opportunities like never before in Mother Russia.
To retain long-term clients, avoid complacency
18 Sep 2006 | by Michael Bush
PR pros who have managed to maintain long-lasting relationships with clients look at those relationships as accomplishments and great sources of pride. But each of them will tell you that a great deal of work goes into building those associations.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
